The Olympics delayed the deal with Samsung's plan to win the Japanese market

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SEOUL (Reuters) – For Samsung Electronics Co Ltd (005930.KS), The 2020 Tokyo Olympics will be a stepping stone to achieving a long-standing goal – entering the lucrative Japanese smartphone market where Apple Inc (AAPL.O) dominate.

A woman uses her smartphone as an electric screen to display the logo of the 2020 Tokyo Olympic Games and Galaxy, a brand of mobile computing devices of Samsung Electronics and smartphone partners all over the world. World for the Olympics, at Galaxy Harajuku in Tokyo, Japan, March 26, 2020. REUTERS / Issei Kato

But after the Olympics were postponed to 2021 due to the coronavirus pandemic, long-term sponsor marketing plans – focusing on their new S20 smartphones that came out too soon – were getting worse. .

The delay could also mean the South Korean tech giant has lost an important window of opportunity. It was expected to advertise its 5G capabilities in the Olympic ad, in order to attract people excited to follow the Olympics with advanced technology before Apple had 5G products on the market.

Forbidden Samsung is keen to use the Olympic opportunity to get it right in Japan. In that sense, it's a terrible situation, someone familiar with Samsung's operations told Reuters, noting that Samsung and other sponsors will have to adjust their plans.

Some motivation for smartphone demand in the upcoming Olympics will also disappear, he said, who was not authorized to speak on the issue and declined to identify.

Former Samsung official and …

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